Sunday, October 25, 2015

Conclusion

To conclude, this industrial visit was definitely interesting because it was my first time to do this dairy products industrial visit even though I had visited Cimory several times before. I finally knew why the products are premium, and it was really fun to see the company has improved their branches to so many new products I had never seen before; Chocomory, soy milk. Five years ago, Cimory has only two main business, milk and Kenzler.

I learned that they manage to deliver the highest quality of their product, to maximize the customer satisfaction by doing a very long manufacturing process with so many quality checks. At first, I really did not realize that Cimory sell this good products. I did not know that the quality checks have to be done so many times.

Cimory has also done good expansion in their milk business to sell soy milk as well for people who can not enjoy milk like me because of lactose intolerant. They also come in so many different flavors which are amazing.

For me, the products they sell are affordable and they are worth the price I pay, especially from the manufacturing processes they do to make the highest quality of their products.

Here are some pictures inside Chocomory store which is amazing!









4 P(s) International Market - Cimory

Cimory still has not done any international market at the interim.

International Trading - Cimory

Currently, Cimory is still a nation-wide dairy product company because it is still impossible to deliver their products outside of Indonesia. They have to keep their products at 4 degree Celcius, which is impossible to deliver the products outside of Indonesia.


Distribution

Currently, Cimory does its distribution by using their own intermediaries, as I have explained that Cimory has some companies that can manage the transportation and everything.

Actually, this definitely gives more profit for the company because using outside intermediaries costs a lot of money. Freight cost is actually really expensive, and if companies manage to cut it down, it is amazing.

Marketing Department

Cimory has several companies and they have their marketing department from all of the companies.
This is actually the most interesting part. They do the marketing process by word of mouth, from people like us who visited Cimory factory in Cisarua. Absolutely low cost, and we even had to pay them the factory tour fees. Intead of spending lots of money on marketing processes, just like most of the companies do, they can spend more money on the production cost, to make sure their products are great.



Usually, companies spend lots of money, thousands of dollars on marketing processes. Companies may use expensive advertising while using TV media, radio, billboards, etc. I have seen so many drinks advertising on TV, and I just realized that I have never seen any Cimory advertising on TV before.

Word of mouth marketing strategy is absolutely low cost for the company and it enhances companies' product quality, which is amazing. Therefore, their stores and restaurants in Cisarua are pretty good places to visit and very chill. They have to create good impression for the visitors, so the visitors can tell their families and friends about how good Cimory's places in Cisarua are.


Cimory Manufacturing Process

During the Q&A session, the EO described how they manufacture the milk, and it was really itneresting. I was first confused why the price of their products are pretty high and I wanted to know if the product quality meets its price! It was interesting to hear that they do their production based on order because dairy products are easily expired and it is impossible to sell fresh milk, with preservative added.




The great thing to hear was they get their milk from village cooperation, so all the products are all from our country's resources. However, they sellect their milk carefully and there are some requirements for the milk to have, such as 80% water. After the first quality control, they do filtration, aeration to kill the excesive smell, and finally, pasterurization done at 90 degree celcius for the milk to not boil. After this long process, they do another quality check before the packaging processes. It was interesting for me to see that they do so many quality control so the products are definitely premium. For people like me who have lactose intolerant, they also produce soy milk product which I think is really great to consume.


The greatest thing on Cimory's manufacturing process is the amount of the quality control to make sure their products are good. It is important for the companies to make sure to deliver the highest quality product to make the highly satisfied customers. Recently, I just learned that retaining existing customers is really important and I just saw this application in real life.

Obviously, there are things to improve as well to be done by Cimory. I think they need to create some more factories all around Indonesia because they tell us that it is impossible to do deliveries far away from the factory because they have to keep the temprature cold, so the milk is in the best condition for selling. It is definitely a big investment, but I think that this will create bigger market for them.