This is actually the most interesting part. They do the marketing process by word of mouth, from people like us who visited Cimory factory in Cisarua. Absolutely low cost, and we even had to pay them the factory tour fees. Intead of spending lots of money on marketing processes, just like most of the companies do, they can spend more money on the production cost, to make sure their products are great.
Usually, companies spend lots of money, thousands of dollars on marketing processes. Companies may use expensive advertising while using TV media, radio, billboards, etc. I have seen so many drinks advertising on TV, and I just realized that I have never seen any Cimory advertising on TV before.
Word of mouth marketing strategy is absolutely low cost for the company and it enhances companies' product quality, which is amazing. Therefore, their stores and restaurants in Cisarua are pretty good places to visit and very chill. They have to create good impression for the visitors, so the visitors can tell their families and friends about how good Cimory's places in Cisarua are.
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