Sunday, October 25, 2015

Cimory Manufacturing Process

During the Q&A session, the EO described how they manufacture the milk, and it was really itneresting. I was first confused why the price of their products are pretty high and I wanted to know if the product quality meets its price! It was interesting to hear that they do their production based on order because dairy products are easily expired and it is impossible to sell fresh milk, with preservative added.




The great thing to hear was they get their milk from village cooperation, so all the products are all from our country's resources. However, they sellect their milk carefully and there are some requirements for the milk to have, such as 80% water. After the first quality control, they do filtration, aeration to kill the excesive smell, and finally, pasterurization done at 90 degree celcius for the milk to not boil. After this long process, they do another quality check before the packaging processes. It was interesting for me to see that they do so many quality control so the products are definitely premium. For people like me who have lactose intolerant, they also produce soy milk product which I think is really great to consume.


The greatest thing on Cimory's manufacturing process is the amount of the quality control to make sure their products are good. It is important for the companies to make sure to deliver the highest quality product to make the highly satisfied customers. Recently, I just learned that retaining existing customers is really important and I just saw this application in real life.

Obviously, there are things to improve as well to be done by Cimory. I think they need to create some more factories all around Indonesia because they tell us that it is impossible to do deliveries far away from the factory because they have to keep the temprature cold, so the milk is in the best condition for selling. It is definitely a big investment, but I think that this will create bigger market for them.




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