Promotional Mix?
Obviously, advertising has been the most used promotional mix that Indomie uses for its products. We have seen so many Indomie advertising in television, internet, newspaper, and magazines. To create awareness, especially when Indomie launches new products, Indomie must some big portion of their budget on the advertising because it is really important for them to make people aware of their new products. Additionally, Indomie also has to fight on the advertising with its competitors as well. People may already know about how good this Indomie brand is, but if Indomie does not keep on promoting its products to the market, Indomie will lose the fight in the market in the long run.
During this great technology development, online advertising has also been really famous because most people are always online all the time, meaning that people use smartphone and use social media websites. For youngsters, it does not even cost Indomie any fees to create their own page on Facebook, Twitter, Instagram, and the other social media websites. On certain websites, it may cost the a little, but not as expensive as television advertising, billboards, and magazines.
The second promotional mix that Indomie uses is the public relations. In school events, we have seen so many Indomie/Indofood brochures because Indomie has become a great sponsor for some events, not only school events, but even big musical event as well. Additionally, Indofood/Indomie also does donation to orphanage/reformatory. For example, Indofood donated some amount of money in the making of an orphan house in Semarang. This obviously created a great brand image for Indomie/Indofood at the same time. In 2010, Indomie donated $100,000.00 for the study research done by the bachelor and master students on the IRN program studying about the diversification of food.
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