What factors should you consider when deriving an estimate of your lifetime value to a retailer? How can a retailer increase your lifetime value?

Personall, I purchase Starbucks Coffee twice a week. Let's say that I spend Rp 50,000.- every time I buy the coffee. In a year, I spend Rp 52,000,000.0-, so if I live 50 years from now, I will spend approximately 2.5 Billion Rupiah during my life time.

OBVIOUSLY, companies have to keep customer satisfaction as high as they can. Service businesses is definitely challenging. Communication between the employees and the customers have to be improved too. Promotion is definitely imporant here too. For example, sales discount, or promotion like buy one get one free or something is definitely attractive and interesting.